Tuesday, April 27, 2010

My Thoughts on the TIMEOUT NY Apartment Guide Released Last Week

By now many New Yorkers have either heard or seen the Timeout NY issue of the "100 Apartments Under $2000".

I wanted to share with you all the important thing to remember when searching for a new apartment. EXAMPLE: take what you see on the internet with a grain of salt. Don't get too excited when you see something because you have to assume it's either going to be gone by the time you see it, or is used as a teaser to get your attention.  After all, most broker's use internet advertising to lure you to them.

[How many brokerages have you called and the agent actually talked to you about the listing you are calling on? Granted, I do the same thing. But the reason why we ask you the questions we do is to not waste you time, and ours.  Did I just say that??? YES! It's important for our clients to realize that we are humans too and we should be treated with a level of respect that we deliver everyday. I will elaborate on the questions you should be prepared to answer when looking to move later.] Back to my thoughts...

I am choosing not to include a link to the guide because I feel it has no merit. When I looked up the first 10 listings in the master database that we all have access to, the units listed were already rented. So why put out an article getting your hopes up?

Everyday I hear someone (not in the biz) say "the market still sucks and there are plenty of deals out there!" This may by true if you are on a budget. Meaning, if you only want to spend $1900 for a one bedroom, plan on living on 9th Ave near the Port Authority on a fourth floor walk-up with nothing but a trash can!

It's my fiduciary responsibility to make sure my clients are well informed when it comes to New York Real Estate.  If I don't have an answer on the spot, I will get it for you.

Above all, the most important thing to remember is watch the amount of time spent online looking at things that may not exist. When I moved to New York I recall looking on Craigslist for an apartment. I was looking three months before I had to move.  I would have brokers hang up on me! Or, tell me that I'd have to pay a 15% fee to get a place I liked.  WHAT?  So much to learn, so little time.  Had I been armed with a fraction of the information that I know now, I probably would have made a more sound decision. Don't let that happen to you!

I'm always available for a FREE consultation and to see what I can do for you.  But in order to do that, you need to call me! You can reach me at 212-452-6108 or you can email me at brandond@anchornyc.com.




Would You Pay $60,000/month to Live in the Apartment Owned by GUCCI?

This 7BR apartment in Midtown's Olympic Tower has belonged to high-end fashion family the Guccis since the 1970s. But the current owners, Maurizio Gucci's daughters, don't actually live there, and now they're trying to rent the place out, theWall Street Journal reports. For $60,000 a month...

Read the entire article on



Monday, April 26, 2010

New York Resources - Cool Websites to Bookmark

Whether you currently live in Manhattan, or are about to make the jump, there is more to do, see, and realize than you could ever, well, realize.  Here are some choice links to head you in the right direction:




If you have some great links you'd like to share with me, send them my way! I'd be happy to promote your site on my blog.


Sunday, April 18, 2010

Featured Neighborhood Of The Week: CHELSEA!

Neighborhood Overview

Chelsea has a reputation for peace and tranquility, but, extending from 14th Street to approx 34th Street, west of Sixth Avenue (Avenue of the Americas) to the Hudson River, it’s way too big a neighborhood to paint in such broad strokes. While it does boast some of the prettiest, most peaceful stretches of brownstones to be found anywhere in Manhattan, Chelsea has its bustling shopping zones, its grungy zones and its party zones, too. Like the East Village, Chelsea has a notorious, dangerous past (look up the history of the Chelsea Hotel sometime), but it’s converted all that to bohemian charm.


Lofts, prewars, tenements, high rises: you name it, it’s here. It’s not the cheapest neighborhood in Manhattan, but if you’re looking for a share between some friends, it’s hard to find a better value for multi-bedroom places than in Chelsea.


Eighth Avenue is the heart of Chelsea’s dining district, lined as it is by chic eateries with plenty of sidewalk seating, but there are gems scattered throughout the neighborhood. From steakhouses to delicate cuisine, this big neighborhood has something for everyone.


With its west side warehouse space and bohemian pedigree, Chelsea has quietly become one of the city’s art gallery epicenters. Sixth Avenue, meanwhile, remains a commercial wonderland, from big, national chain stores in the teens to bargain basement clothing in the twenties. Maybe best of all, you’re never too far from a supermarket in Chelsea, including the gigantic, mall-like Chelsea Market.


1, 2, 3, A, C, E, N, R, L, W, B, D, F, V

Great Outdoors

Wandering the brown stoned streets between Eighth and Tenth Avenues is a relaxing way to spend an afternoon, but if it’s a park vibe you’re after, try the General Theological Seminary on Ninth Avenue. For exercise, the cavernous Chelsea Piers gym is practically like being outside: it even has a driving range!

The Future

With so much new construction in Chelsea, supply should keep up with, and maybe even outpace, demand in the coming years. That’s a formula for a great deal.

If you remember the old days when 23rd St was nothing but a dirty, run down bar and homeless haven, you'll know how special this community is today. Even better, I will attest that there are still some great deals worth checking out in Chelsea. However, there are even better deals right outside the borders of this area.

If you are thinking about moving and ready to take the plunge, contact me at 212-452-6108 to set up a viewing. I don't show dirty, slummy apartments (unless by request), so make the right move and have me help you! Don't just take my word for it, read below and see what some recent clients have to say. I tell it like it is, not always what you want to hear, but you'll never feel cheated or lied to. With over 150,000 Real Estate Brokers in this city and maybe about 1900 active listings, it doesn't take a genious to figure out that you can end up wasting your time if you don't choose someone who knows what they are doing and is honest. If that's what you are looking for, contact me!

Check out 
www.goleaseit.com for some of my Chelsea listings and follow me on Twitter @ www.twitter.com/NYCrentaldeals.

(with contribution from Anchor Associates)

Monday, April 12, 2010


Nothing is more frustrating than trying to search for an apartment and hear that "it's already been rented", or "just tell me what you are looking for", avoiding the reason why you called a broker. My goal is to show my clients what is really available and in an efficient manner. This is a letter I received this morning from a wonderful client who is now a new friend!

"Working with Brandon has been a fantastic experience. When I started my apartment search, I contacted several realtors and Brandon's enthusiasm, determination and delightful personality made him immediately stand out from the rest.

Moving to New York City from Syracuse could have been overwhelming, but Brandon's extensive knowledge of the city and current real estate market, along with his willingness to quickly answer my millions of questions made it easy. I am extremely excited to live in the amazing apartment he found me, which exceeded my expectations.

Brandon is someone you can trust, rely on, who will work hard for you and someone I now consider a friend. I would recommend him to anyone looking for a home.


Stop getting frustrated! This is NYC! You are supposed to love everything about it, including finding a new home. If you or someone you know is looking for a new home, STOP what you are doing and contact me.  I will make the process simple, fast and FUN! There are 150,000 brokers in NYC and about 1900-2000 ACTIVE listings.  Don't drive yourself crazy searching.  Call me at 323-697-0799 to discuss your needs! Visit www.goleaseit.com for some great deals today!


Thursday, April 8, 2010


As if you need a reason to hire me to find you your next home, this just came in today from a great client who I helped get a SWEET DEAL on a studio...

"Thanks for getting me this great place. The building and apartment are awesome, I am really enjoying it.  
All my friends love the place. Probably the best building and apartment I've ever lived in.

Will soon be throwing a small party on the roof and will send you the invitation.

I'm taking my time settling down, not in a hurry. Was hanging out on the roof yesterday with some friends. The view from up there is awesome.

Thank You for all your help throughout the whole process, right from understanding my needs and budget, to showing me the awesome building & apt, all the way to signing the lease. Also thank you for being available all the time, on the phone as well as for personal meetings. That really helped move things fast.

Thanks again!!

What are YOU waiting for? If you are looking to move, THIS is the time!  I have some amazing deals that you must see! Till then... Peace out. Check out www.goleaseit.com for the latest deals or give me a call at 212-452-6108 to discuss your needs. "It's what i do!"


Wednesday, April 7, 2010

Is Living on the Upper East Side Worth Risking Your Life???

Two Upper East Side corners are among the top five locations for bus accidents in the city, according to data obtained by The Post.
Read more:


This is a great neighborhood that can get REALLY congested. Contact me if you are thinking about living over here and want to know how to NEVER get caught up in "the bus lane!"

You can reach me at 212-452-6108
, check out www.goleaseit.com and follow my updates on Twitter @ www.twitter.com/NYCrentaldeals.


Featured Neighborhood Of The Week: CLINTON

Clinton, which stretches from 42nd to 59th Street between Eighth Avenue and the Hudson River, has come a long way since it was known as Hell’s Kitchen. Once known for seediness and gang violence (as depicted in West Side Story), the neighborhood began gentrifying in the 80s, and now is home to a lively mix of actors, young professionals and families. Despite its newfound gentility, though, Clinton still retains a lot of its old school charm; in other words, if you’re looking for Pottery Barns and Starbucks stores, you may want to move elsewhere.


With lots of 4-6 story walk-ups, as well as some luxury doormen buildings and brownstones, Clinton has a diverse mix of housing. The walk-ups are small and cheap, still one of the best bargains for those on a budget.


Ninth Avenue is lined with restaurants, and not just the kind whose steaming, stinking entrances earned this area its former moniker. Once Hell’s Kitchen became Clinton, chic places like Mario Batali’s Esca and Daniel Boulud’s DB Bistro Moderne came flocking.


Nestled between the theaters of Broadway to the east and Lincoln Center to the north, you’re never more than a few minutes away from plays, symphonies and Andrew Lloyd Webber extravaganzas. For nightlife, the bars of Clinton are a connoisseur’s dream. But those who prefer sleek dance clubs with long lines and $12 drinks won’t be disappointed here, either.


A, C, E, 1, 2, 3, 7, 9, N, Q, R, S

Great Outdoors

Aside from being a cool place just to walk around in, Clinton is bordered on its western edge by Hudson River Park, a narrow greenway that attracts joggers, walkers and work-dodgers year-round. And if you live in the northern reaches of Clinton, you’re steps from Central Park.

The Future

Increased commercial activity (including a proposed sports stadium on the west side) should increase property values and further gentrify the character of the neighborhood. You can't walk down a street without seeing a new development popping up.

I don't care what you say.  This neighborhood
IS New York! There is so much activity going on here.  You can walk anywhere in the city in a matter of minutes. Just yesterday I walked from 53rd/Lex to 37th/9th ave. I stopped at the Amish Market on 9th ave, then the Big Apple Meat Market on 9th and 42nd st to have my meat cut before my eyes! Urban living at its best!

If you'd like a tour of some great apartments currently available in this bustling neighborhood,
give me a call at 212-452-6108.  Check out www.goleaseit.com for some of my Clinton listings and follow me on Twitter @ www.twitter.com/NYCrentaldeals.


Have you heard of INSURENT???

There is a great service out there for many people looking to rent an apartment in New York City. INSURENT is an insurance company that will guarantee your rent in the event you can't get approved on an application.


  • If you have bad or no credit
  • You don't want or have a guarantor
  • Want to have the lease in your name
Who uses INSURENT?
  • Diplomats
  • Students (just out of school with a JOB!)
  • Visitors to the U.S. wanting to live in the city
  • Your income doesn't meet the 40x amount (45x the rent for some)
How do you get approved?

Check out www.insurent.com and fill out the online application. Once you have been approved, contact me and I will search for listings that take Insurent. You will still be required to submit an application with all of the required documents (see previous post). 

What are the fees for this service?

It varies.  The common cost is about 60% of one month's rent. NOT BAD considering how easy the process is and they will guarantee your rent in the event you lose your job, break your lease or end up in a position where you can't pay your rent.

Check out www.goleaseit.com for your next home.  Call me at 212-452-6108 to talk about your needs and when/where/why/how you are going to move!  I am here to help you and would love to find you your next home!


Are you PREPARED to rent an apartment in NYC?

Given the high demand, relatively low supply, and high cost of rental apartments in the NYC market, landlords and owners usually require significant amounts of paperwork and proof of financial stability prior to offering a lease for rental. Gathering the following documents as early in the search process as possible will always give you the upper hand!

Below are the typical items that 90% of management companies in NYC ask for when you have decided you want an apartment. THIS IS IMPORTANT! You are already in the search process, so you should have your paperwork ready and with you when you are viewing.

Commonly required items for submitting an application to rent in NYC:
  • Letter verifying your employment:
This should be a letter from your employer, on company letterhead, indicating your start date, length of employment, position, salary, and any other pertinent information. (Note: Offer letters are usually not acceptable)
Copies of recent pay stubs. (two is sufficient)
  • Tax returns and W-2 forms from the most recent year filed
  • Two recent bank statements or a letter from the bank indicating how long you have held an account there and confirming the status, balance, and history of your accounts. (Choose an account with at least a couple of months rent as a buffer)
Letter from current landlord: 
  • This letter, preferably on letterhead, should speak to your history as a tenant. How long have you lived at your current address? What was the rent you have been paying? Do you have a history of paying on time and in full? (*Not always required but something you should have)
Verification of your credit:
  • Most landlords or their agents will perform a routine credit check. You may want to review your credit report in advance to determine whether there are any outstanding balances that would negatively affect your prospects or to prepare yourself to explain outstanding debts. An average or poor score may not necessarily screen you out as a potential tenant; some landlords are willing to accept tenants who can provide a guarantor, or a person who will serve as a co-signer and will accept responsibility if you default on rent payments. Typically, the guarantor is required to provide all the same financial information that you yourself provide. If you believe you may need a guarantor, it is critical to speak with this person first and advise them as to the level of their responsibility.
  • Copies of identification (Driver’s license or passport)
Having this package prepared and organized will impress a prospective landlord and will speak to your organization and commitment as a prospective tenant.

Contact me for more information and for help on how to gather this information. I am available to assist in putting together your "packet" for submittal.

Be sure to check out my recent listings on www.goleaseit.com, follow my updates on Twitter @ www.twitter.com/NYCrentaldeals and become a FAN on my facebook page here http://bit.ly/cmLcaR. Of course you can always give me a call at 212-452-6108 to talk about your current needs!